The idea that science is a blueprint for research, and imagination gives research its life and purpose inspired this comprehensive explanation of research methodology. It covers a wide variety of data-collection techniques, and shows how they can reinforce...
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<P>Seeing the world''s biggest brands gain ground over the world''s markets, you can''t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works....
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