<i>Trust in Market Relationships</i> illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm''s economic results...
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<P>In today''s competitive, globalized marketplace, the provision of services and products is a result of teamwork between several organizations. Relationships between organizations of any size are strategically important. If your supplier...
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The book develops the student''s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation....
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<p><b>Every business on the planet is trying to maximize the value created by its customers</b></p><p>Learn how to do it, step by step, in this newly revised Fourth Edition of <i>Managing Customer Experience and Relationships:...
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