Highly practical and exceptionally clear, <i>Strategic Marketing</i> discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples...
kr 639.00
Mer informasjon
<P>The fifth edition of <I>Strategic Sport Marketing</I> integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. </P><P>The...
kr 549.00
Mer informasjon
This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourages...
kr 1011.00
Mer informasjon