<P>Michael E. Porter¿s 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share, he was able to establish that the credibility of the argument was flawed. </P><P>Porter did not believe such growth was the only way for a company to be successful, and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented, with different firms serving different parts of the market (the low-price mass market, and the expensive high-end market in clothing, for example) and examines strategies that businesses can follow in emerging, mature, and declining markets. If printing is in decline, for example, there may still be a market in this industry for
Pris: kr 129.00 fra Norli
Butikk | Pris | |
---|---|---|
kr 129.00 | Besøk butikk |
<P>Robert Lucas is known among economists as one of the most influential macroeconomists of recent times - a reputation founded in no small part on the critical thinking skills displayed in his seminal 1990 paper ''<EM>Why Doesn''t...
kr 129.00
Mer informasjon
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.
kr 249.00
Mer informasjon