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A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models...
kr 639.00
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<p>The foremost text in this complex and fast-changing field, <i>Medical Microbiology, 9th Edition</i>, provides <b>concise, up-to-date, and understandable explanations</b> of key concepts in medical microbiology, immunology,...
kr 895.00
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