<P>This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: </P><UL><UL><P></P></UL><LI>Textual Analysis: Visual, Technical and Audio codes </LI><UL><P></P><P></P></UL><LI>Textual Analysis: Narrative and Genre Codes </LI><UL><P></P><P></P></UL><LI>Approaches to Representation </LI><UL><P></P><P></P></UL><LI>Approaches to Audience Response </LI><UL><P></P><P></P></UL><LI>Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues</LI><UL><P></P><P></P></UL><LI>Passing MS1: Media Representations and Receptions</LI><UL><P></P><P></P></UL><LI>Production Work, Evaluation and report </LI><UL><P></P></UL></UL><P>Specially designed to be user-friendly, <EM>AS Media Studies: The Essential Introduction for WJEC</EM> includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, k
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