Bilde av Audience Av Helen (university Of Leicester Uk) Wood
 

Audience Av Helen (university Of Leicester Uk) Wood

<P>This accessible guide through audience studies¿ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. </P><P>This book is <I>not </I>a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ¿through-lines¿ from older traditions to contemporary debates, giving students a ¿way in¿ to thinking about the current landscape from an ¿audience-sensitive¿ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. <I>Audience </I>suggests renewing the importance of ¿form¿ as a cultural process and in ¿circling-back¿ to Cultural Studies¿ ¿circuit of culture¿, it proposes a modified framework for ¿the digital circuit¿

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