<p><b>Build your confidence, increase your value, and make a lasting impact¿a brand authenticity expert shares her most powerful secrets.</b><br><br> Everyone in marketing is talking ¿authenticity.¿ Which means making a personal or professional brand should be simpler than ever, right? What could be easier than ¿being yourself¿?<br><br> Simple? Sure. But <i>easy? </i>Not so much.<br><br> Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good <i>and</i> bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.<br><br> Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With <i>Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself</i>, she shares her most powerful secrets for building authenticity
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<p>Following the death of her beloved mother Jennifer Worth in 2011, Suzannah Worth discovered amongst her manuscripts a folder simply labelled ''Fifth Book''. Imagine her excitement when she sat down to read and her mother''s...
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Accessible and engaging, and based on fundamental psychological principles, this brief book helps students foster solid habits of scientific thought. With this increased level of scientific literacy, students will be better able to make sense of complex...
kr 423.00
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