Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.
Pris: kr 479.00 fra Norli
Butikk | Pris | |
---|---|---|
kr 479.00 | Besøk butikk |
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. It is vital reading for undergraduate and postgraduate students, as well as marketing practitioners who want a clear overview to aid them...
kr 535.00
Mer informasjon
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
kr 619.00
Mer informasjon
<P>This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them.</P><P>Numerous books have been written about aviation, but most are written...
kr 579.00
Mer informasjon
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics...
kr 399.00
Mer informasjon