Citizens Av Jon Alexander

<P><B>What are we doing to ourselves when we tell ourselves we're Consumers 3000 times a day?</B></P><P><B>What would it look like to put the same creativity and energy into involving people as Citizens?</B></P><P><B>What would <I>you</I> do in this time, if you truly believed in yourself and those around you?</B><BR/><BR/> Jon Alexander spent the first decade of his career in the advertising industry, selling some of the world's biggest brands. Then he realised he was caught up in a story he didn't believe in – the Consumer Story.<BR/><BR/> Here, with <I>New York Times</I> bestselling writer Ariane Conrad, he shows us what we need to do to step into a bigger idea of ourselves as Citizens: collaborative, caring, creative creatures who can shape our communities, organisations, and nations for the better.  <BR/><BR/><B><I>Citizens</I></B> traces human history from the Subject Story of kings and empires to the current Consumer Sto

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