<P>This book analyses the creation and dissemination of discourse in China while examining how its media and the people interact and communicate with the rest of the world. It explores the interplay between language, meanings, social practices, culture and politics in the processes of discourse generation.</P><P>The book critically studies intercultural communication and Chinese discourse models at the national, institutional and individual levels and the different modes of interaction between China and the world. With the help of several case studies the book analyses reports from the <I>People''s Daily</I>, interpersonal meaning in promotional videos and advertisements in China, rhetoric in the editorials of <I>China Daily </I>and the representation by international media like <EM>The Associated Press</EM> and <EM>The</EM><I>New York Times</I> to explore differences between Chinese and the Western media reporting the same event. It also looks at the complex models through which the C
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Full of practical advice, this book bridges the gap between communication theory and the implementation of policy. Responding to recent developments in health communication and campaigns, it is essential reading for all students and health care professionals...
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<P>Increasingly, academics are called upon to demonstrate the value of linguistics and explain their research to the wider public. In support of this agenda, <I>Communicating Linguistics: Language, Community and Public Engagement</I>...
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<p>"Communicating radical innovation is very different from discussing marginal change. Erwin''s book provides a serious analysis of why, in this era of VUCA¿Volatility, Uncertainty, Complexity and Ambiguity¿we need to change our...
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Not to be missed, this highly original book brings a fresh perspective on, among other things, that central topic of interest today - the dawn of human history - and on what being homo sapiens really means. This revised and updated edition has additional...
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