<P>From the start, women were central to a century of westward migration in the U.S. <I>Community Building and Early Public Relations: Pioneer Women¿s Role on and after the Oregon Trail </I>offers a path forward in broadening PR''s Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women''s lived experiences, drawing parallels with PR''s most basic functions ¿ relationship-building, networking, community building, boundary spanning, and advocacy.</P><P>Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of <I>Caretaker/Advocate</I>, <I>Community Builder of Meeting Houses and Schools</I>, served a <I>Civilizing Function</I>, offered <I>Agency and Leadership</I>, and provided <I>Emotional Connectio
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This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
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