Consumer Behaviour And Analytics Av Andrew (university Of Westminster Uk) Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial deci

Pris: kr 529.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Consumer Behaviour And Analytics Av Andrew (university Of Westminster Uk) Smith	Se butikk	kr 529.00	Besøk butikk

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Consumer Behaviour And Analytics Av Andrew (university Of Westminster Uk) Smith

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