Consumer Behaviour Av Michael Solomon, Margaret Hogg, Gary Bamossy, A

<p><i>For courses in Consumer Behavior.</i></p><p><i>This package includes MyMarketingLab^¿</i></p><p> </p><p><b>Beyond Consumer Behavior: How Buying Habits...

This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory...