Cross-cultural Management Av Jasmin Mahadevan

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated...

<P>All cultures appear to share the belief that they do things ¿correctly¿, while others, until proven otherwise, are assumed to be ignorant or barbaric. When people from different cultures work together and cannot take shared meanings for granted,...

<P>The development of international business and of globalization in every field of activity requires the interaction of individuals and groups with diverse cultural, religious, ethnic and social characteristics in different institutional contexts....

This book provides a comprehensive resource which establishes the field of cross-cultural management for the contemporary era - moving beyond dated models of cultural interaction and adopting a global world-view.