Data Analytics For Business Av Fenio Annansingh, Joseph Bon Sesay

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of ques

Pris: kr 529.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Data Analytics For Business Av Fenio Annansingh, Joseph Bon Sesay	Se butikk	kr 529.00	Besøk butikk

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Data Analytics For Business Av Fenio Annansingh, Joseph Bon Sesay

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