<p><b>Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.</b></p><p>Why? In <i>The Design of Business</i>, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.</p><p>To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can''t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge adva
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In the late 1930s and early 1940s, Roger Martin du Gard was one of the most famous writers in the Western world. He won the Nobel Prize for Literature in 1937, and his works, especially Les Thibault, a multivolume novel, were translated into English and...
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Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled.
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Building on the success of the first edition , the new edition of of <i>Consumer Behaviour</i> has been fully revised and updated to be even more student friendly. <p>Through the author teams seven decades of teaching and researching...
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<p><b>Named one of "10 Must-Read Career and Leadership Books For 2022" by <i>Forbes</i></b></p><p><b>The ultimate guide to the essentials of strategy and management, from one of the world''s...
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