<P>Now in its sixth edition, the hugely popular <I>Digital Marketing Excellence </I>is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. </P><P>Written by two highly experienced digital marketing consultants, the book shows you how to:</P><UL><P><LI>Draw up an outline integrated digital marketing plan</LI><P></P><P><LI>Evaluate and apply digital marketing principles and models</LI><P></P><P><LI>Integrate online and offline communications</LI><P></P><P><LI>Implement customer-driven digital marketing as part of digital transformation</LI><P></P><P><LI>Reduce costly trial and error</LI><P></P><P><LI>Measure and enhance your digital marketing</LI><P></P><P><LI>Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.</LI><P></P></UL><P>This new edition has been streamlined to seamlessly integrate t
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