Bilde av Digital Marketing Excellence Av Dave (independent Consultant Uk) Chaffey, Pr (independent Marketing Consultant Uk) Smith
 

Digital Marketing Excellence Av Dave (independent Consultant Uk) Chaffey, Pr (independent Marketing Consultant Uk) Smith

<P>Now in its sixth edition, the hugely popular <I>Digital Marketing Excellence </I>is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. </P><P>Written by two highly experienced digital marketing consultants, the book shows you how to:</P><UL><P><LI>Draw up an outline integrated digital marketing plan</LI><P></P><P><LI>Evaluate and apply digital marketing principles and models</LI><P></P><P><LI>Integrate online and offline communications</LI><P></P><P><LI>Implement customer-driven digital marketing as part of digital transformation</LI><P></P><P><LI>Reduce costly trial and error</LI><P></P><P><LI>Measure and enhance your digital marketing</LI><P></P><P><LI>Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.</LI><P></P></UL><P>This new edition has been streamlined to seamlessly integrate t

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