Butikk | Pris | |
---|---|---|
kr 569.00 | Besøk butikk |
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
kr 549.00
Mer informasjon
Highly practical and exceptionally clear, <i>Strategic Marketing</i> discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples...
kr 639.00
Mer informasjon