<P>The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.</P><P>The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.</P><P>The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.</P>
Pris: kr 1759.00 fra Norli
Butikk | Pris | |
---|---|---|
kr 1759.00 | Besøk butikk |
<P>Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should...
kr 529.00
Mer informasjon
Technological advances and the drive to digitalise business processes in aviation, tourism and hospitality has forced the industries to go along with the digital movement. This book brings together contributions from leading scholars in the field and...
kr 1303.00
Mer informasjon
Business approaches in today''s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology,...
kr 3529.00
Mer informasjon
<P>This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers, researchers...
kr 499.00
Mer informasjon