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The eighth edition of LEADERSHIP helps you understand leadership principles and hone your own leadership skills through a thoughtful balance of essential theory and real-world applications. The text provides a strong practical foundation by introducing...

Exploring key ethical concerns in the engineering industry, this 2nd edition <i>of Ethics Within Engineering</i> is fully revised and updated to educate a new generation of engineers in ethical decision-making. By focusing on critical issues...

Before we can resolve or avoid an ethical problem, we need to understand what makes something ethical. <i>Practical and Professional Ethics: Key Concepts </i>introduces us to a series of real cases where the stakes can be high, the situations...

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company''s current marketing...