E-commerce 2023-2024: Business. Technology. Society., Global Edition Av Kenneth Laudon, Carol Traver
<h3>The most up-to-date, comprehensive overview of e-commerce today.</h3><p>For courses in e-commerce.</p><p><strong>E-Commerce 2023: Business, Technology, Society, Global Edition</strong> is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta<sup>¿</sup>, TikTok<sup>¿</sup>, Netflix<sup>¿</sup>, YouTube<sup>¿</sup>, Walmart<sup>¿</sup> and Amazon<sup>¿</sup> illustrate how e-commerce is altering business practices and driving shifts in the global economy.</p><p>The <strong>18th Edition</strong> features all new or updated opening, closing, and ¿Insight on¿ cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions.
Pris: kr 759.00 fra Norli
