Bilde av Effective Intellectual Property Management For Small To Medium Businesses And Social Enterprises Av Francina Cantatore, Elizabeth Crawford-spencer

Effective Intellectual Property Management For Small To Medium Businesses And Social Enterprises Av Francina Cantatore, Elizabeth Crawford-spencer

Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP. A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements. Drawing on qualitative research condu

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	Effective Intellectual Property Management For Small To Medium Businesses And Social Enterprises Av Francina Cantatore, Elizabeth Crawford-spencer	Se butikk	kr 399.00	Besøk butikk

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Effective Intellectual Property Management For Small To Medium Businesses And Social Enterprises Av Francina Cantatore, Elizabeth Crawford-spencer

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