This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today¿s entrepreneurs.<i>Entrepreneurship and Small Business</i> will help you to:- Learn what makes entrepreneurs tick with brand new <i>Get into the Mindset</i> video interviews and an exploration of entrepreneuial character traits- Seamlessly incorporate multimedia content into you
Pris: kr 779.00 fra Norli
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Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured...
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Structured around the author''s tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development,...
kr 719.00
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<p>Entrepreneurship is a hot topic, yet there is no agreed definition of entrepreneurship. There is even debate about whether entrepreneurship can be taught!</p><p>This text and case study collection is designed to stimulate critical...
kr 819.00
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