Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as ¿entrepreneurial thinking.¿ <br/><br/>Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and prov
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<p><i>Innovation and Entrepreneurship 3<sup>rd</sup> Edition</i> is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those...
kr 749.00
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<p>This first edition of <i>Strategic Innovation Management</i> is an exciting new addition to the established bestselling texts <i>Managing Innovation </i>and <i>Innovation and Entrepreneurship </i>written by...
kr 679.00
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<p>Now in its seventh edition,<i> Managing Innovation: Integrating Technological, Market and Organizational Change </i>enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required...
kr 649.00
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Written for advanced undergraduates and graduate students in mathematics and related disciplines, this book explains the main approaches to statistical inference, with particular emphasis on the contrasts between them. It is the first textbook to synthesize...
kr 439.00
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