Event Evaluation: Av Professor Donald (professor Emeritus University Of Calgary Canada) Getz

This is the first textbook and reference work on evaluation intended for event management andevent tourism. Drawing upon generic evaluation theory and methods, event and tourism researchand real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects.The strength of this book lies in its emphasis on evaluation foundations, both theoretical andmethodological, enabling the student and practitioner to adapt the evaluation process to manysituations using:*A range of tools from simple checklists to more advanced logic models;*Specific chapters devoted to the most challenging evaluation contexts: the visitor and theirexperience, quality and human resources;*A chapter devoted to exploring different evaluation challenges in the full range of plannedevents, including the tourism dimension;*An introduction of impact assessment.The Events Management Theory and Methods Series ex

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