Event Portfolio Planning And Management Av Vassilios Ziakas

Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison. This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It therefore presents the foundations of event portfolio planning

Pris: kr 699.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Event Portfolio Planning And Management Av Vassilios Ziakas	Se butikk	kr 699.00	Besøk butikk

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Event Portfolio Planning And Management Av Vassilios Ziakas

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