Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer.The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role.Offering crucial insight into the merchandiser role and emphasis
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<i>Veiling in Fashion</i> enters the worlds of women who wear the hijab, both as an aspect of their religious observance and community belonging, and as a fashion statement, drawing upon global Islamic fashion history. The book uses rich ethnographic...
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<P>Praise for the previous edition:</P><P></P><P>"[A] fascinating book." John Thackara, Doors of Perception</P><P>"Provides the foundations for a radical new perspective." Ethical Pulse</P><P>"At...
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