Foundations Of Marketing Av William (texas A&m University) Pride, O. C. (auburn University) Ferrell

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell¿s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You''ll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today''s fast-paced business world. MindTap, today''s leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Pris: kr 929.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Foundations Of Marketing Av William (texas A&m University) Pride, O. C. (auburn University) Ferrell	Se butikk	kr 929.00	Besøk butikk

Marketing 2016 Av O. C. (auburn University) Ferrell, William (texas A&m University) Pride

Pride and Ferrell''s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills...

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Business Ethics Av John (southern Illinois University At Carbondale) Fraedrich, O. C. (auburn University) Ferrell, Ferrell (auburn University)

Learn to make successful ethic decisions in today''s complex managerial environment with Ferrell/Fraedrich/Ferrell''s market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations,...

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Marketing Strategy Av Bryan (university Of Alabama) Hochstein, O. C. (auburn University) Ferrell, Michael (florida State University) Hartline

Learn how to think and act like an effective marketer and forward-focused disruptor in today''s dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein¿s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented...

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Foundations Of Marketing Av William (texas A&m University) Pride, O. C. (auburn University) Ferrell

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