Global Strategies In Retailing

<P>Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity ¿ a trend that is likely to continue over the next decade as general globalization in the service industries increases.</P><br/><br/><P>The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored.</P><br/><br/><P>Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden

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