Handbook Of Big Data Research Methods
This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of overcoming the challenges of big data research and proposes new directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics.<P><br/><br/>With contributions from leading academics and practitioners, the Handbook analyses how big data analytics can be used in different sectors, including detecting credit fraud in the financial sector, identifying potential diseases in health care, and increasing customer loyalty in the telecommunication sector. Chapters explore the use of artificial intelligence in accounting, the construction of successful data science ecosystems using the public cloud, and transformational models of personal data protection in the di
Pris: kr 2259.00 fra Norli
