Hbr's 10 Must Reads On Sales (with Bonus Interview Of Andris Zoltners) (hbr's 10 Must Reads) Av Philip Kotler, Andris Zoltners, Manish Goyal

Sales isn''t about pushing products or being efficient; it''s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We''ve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to:<ul><li>Understand your customer''s buying center</li><li>Integrate your sales and marketing operations</li><li>Assess your business cycle and its impact on your sales force</li><li>Transition away from solution sales</li><li>Leverage the power of micromarkets</li><li>Introduce tiebreaker selling and consensus selling</li><li>Motivate your sales force properly</li></ul>This collection of articles includes: "Major Sales: Who Really Does the Buying," by Thomas V. Bonoma; "Ending the War Between Sales and Marketing," by Philip Kotler, Neil Rackh

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Butikk	Produktnavn	Lagerstus	Pris
	Hbr's 10 Must Reads On Sales (with Bonus Interview Of Andris Zoltners) (hbr's 10 Must Reads) Av Philip Kotler, Andris Zoltners, Manish Goyal	Se butikk	kr 249.00	Besøk butikk

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Hbr's 10 Must Reads On Sales (with Bonus Interview Of Andris Zoltners) (hbr's 10 Must Reads) Av Philip Kotler, Andris Zoltners, Manish Goyal

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