Innovation And Entrepreneurship Av Mike Kennard

<P>The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.</P><P>The book:</P><P>¿ Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large complex organisations.</P><P>¿ Explores the critical factors that drive entrepreneurial venture creation and growth, including the search for opportunities, the management of risk and the evaluation of alternative funding sources.</P><P>¿ Considers how innovation and entrepreneurship can be facilitated through the development of technology, knowledge, intellectual property and networks.</P><P>Each chapter includes an essential summary of the key points, a practical example focusing on i

Pris: kr 649.00 fra Norli