Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.
Pris: kr 649.00 fra Norli
| Butikk | Pris | |
|---|---|---|
| kr 649.00 | Besøk butikk |
<p><i><span>For courses in advertising.</span></i><span><o></o:p></span></p><p><b><span>A study of integrated marketing communications taught through real-life application</span></b></p><p><span><b><
kr 899.00
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Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today¿s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS...
kr 899.00
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<P>This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.</P><P>Throughout, attention is paid to balancing theory...
kr 579.00
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