International Case Studies In Innovation And Entrepreneurship In Tourism

This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.

<P><EM>International Cases on Tourism Destination Management and COVID-19</EM> provides students, lecturers and practitioners with an essential real-life resource on how different tourism destinations around the world have been impacted...

A challenge to prevailing ideas about innovation and a guide to identifying the best growth strategy for your community.Across the world, cities and regions have wasted trillions of dollars on blindly copying the Silicon Valley model of growth creation....

This report presents evidence-based analysis on Ireland''s higher education transformation process towards an innovative, interconnected and multidisciplinary entrepreneurial system, designed to empower its students and staff to demonstrate...