Malcolm Mcdonald On Key Account Management Av Malcolm Mcdonald, Beth Rogers

This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the...

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

<p><i>Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition</i> is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can...

<p><b>A fully revised and updated 8th edition of the highly renowned international bestseller</b></p><p>The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with...