This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Pris: kr 169.00 fra Norli
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| kr 169.00 | Besøk butikk |
<P>Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.</P><P>Organizations...
kr 649.00
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In this Very Short Introduction Kenneth Morgan provides a wide-ranging and thematic introduction to modern Australia. He examines the main features of its history, geography, and culture since the beginning of the white settlement in New South Wales in...
kr 169.00
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Many are familiar with the beauty and ubiquity of fractal forms within nature. Unlike the study of smooth forms such as spheres, fractal geometry describes more familiar shapes and patterns, such as the complex contours of coastlines, the outlines of...
kr 169.00
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Magna Carta has long been considered the foundation stone of the British Constitution, yet few people today understand either its contents or its context. With a full English translation of the 1215 charter, Nicholas Vincent introduces the document to...
kr 169.00
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