Marketing Fashion, Second Edition Av Harriet Posner

<P>Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse....

<P>Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms,...

Harriet Martineau (1802-1876) was an English writer and philosopher, renowned in her day as a controversial journalist, political economist, abolitionist and life-long feminist. In 1821 she began to write anonymously for the Monthly Repository, a Unitarian...