<p><b>Great marketing just got easier</b><br>Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.<br><br>Today''s business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers'' needs than the competition.<br><br>Each of the seve
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<p><b>If you want to be the best, you have to have the right skillset. </b><br><br>From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques,...
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A dynamic collection of tools, techniques, and strategies giving you the lowdown on all the digital marketing skills you need.
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A dynamic collection of tools, techniques, and strategies that will help you get to grips with the baffling world of search engine optimization (SEO) and search engine marketing (SEM).
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A dynamic collection of tools, techniques, and strategies that will help you master social media.
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