<p><b><i>Marketing: The Core</i>, 9th Edition,</b> is a briefer, 18-chapter version of <b><i>Marketing,</i> 15th Edition,</b> the most rigorous and robust program on the market.<b> The Core 9e</b> takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.</p><p>The ninth edition continues to demonstrate the authors'' commitment to<b> engagement, leadership, and innovation: </b></p><p><b>Engagement</b>: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class assignments, and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and
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<span><span>Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, </span><i>Kerin</i><span>...
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From the earliest scratches on stone and bone to the languages of computers and the internet, this title offers an investigation into the origin and development of writing throughout the world. It focuses on the emergence of complete writing systems in...
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<P><EM>Destination Marketing</EM> offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented...
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