Bilde av Marketing: The Core Ise Av Roger Kerin, Steven Hartley
 

Marketing: The Core Ise Av Roger Kerin, Steven Hartley

<p><b><i>Marketing: The Core</i>, 9th Edition,</b> is a briefer, 18-chapter version of <b><i>Marketing,</i> 15th Edition,</b> the most rigorous and robust program on the market.<b> The Core 9e</b> takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.</p><p>The ninth edition continues to demonstrate the authors'' commitment to<b> engagement, leadership, and innovation: </b></p><p><b>Engagement</b>: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class assignments, and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and

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