<P><EM>Mixed Methods Perspectives on Communication and Social Media Research</EM> addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed.</P><P>Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-¿is socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimen
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Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design,...
kr 429.00
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This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.
kr 745.00
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This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. The Handbook spans the entire research process, from data collection to analysis and interpretation.
kr 1539.00
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This book is a learning-centered guide to designing, conducting, and evaluating qualitative communication and media research methods. The book introduces and unpacks qualitative communication research method design, analysis, representation, writing,...
kr 399.00
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