Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.
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| kr 399.00 | Besøk butikk |
The subject of international security is never out of the headlines. The subjects of war and peace, military strategy, the proliferation of nuclear weapons and revisionist states remain central to the discussion, but burgeoning concerns such as climate...
kr 135.00
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<p>This is the perfect guide to conducting a research project in politics and international relations. From formulating a research question and conducting a literature review to writing up and disseminating your work, this book guides you through...
kr 399.00
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<P><EM>Nation Branding: Concepts, Issues, Practice</EM> provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries...
kr 589.00
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In research on ''mass killings'' such as genocides and campaigns of state terror, the role of ideology is hotly debated. For some scholars, ideologies are crucial in providing the extremist goals and hatreds that motivate ideologically...
kr 1031.00
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