Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Pris: kr 289.00 fra Norli
| Butikk | Pris | |
|---|---|---|
| kr 289.00 | Besøk butikk |
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
kr 329.00
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For organisasjon blir det å skaffe seg en posisjon i forbrukernes bevissthet et stadig viktigere element. Posisjonering handler om hvordan vi skal utforme vår massekommunikasjon slik at den blir oppfattet av målgruppene gjennom all den andre kommunikasjonsstøyen...
kr 449.00
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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today''s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex...
kr 179.00
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Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance...
kr 179.00
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