<P>Through a multi-methodology approach, <I>Principles and Methods of Social Research, Fourth Edition </I>covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled.</P><P>Explained with updated applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters cover topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. The book has chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods,
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Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan''s qualitative and holistic approaches are combined with William Zikmund''s quantitative...
kr 719.00
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<i>Introducing Social Research Methods: Essentials for Getting the Edge</i> is a concise and student-friendly introduction to research methods that uses examples from around the world to illustrate the centrality of social science research...
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Presents key topics with an emphasis on experimental research and logic. Students will learn the importance of developing testable hypotheses, how to evaluate new information critically, and the impact of research on ourselves and our society.
kr 1869.00
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