Services Marketing, Global Edition Av Christopher Lovelock, Jochen Wirtz
<p><b>For undergraduate courses in Service Marketing</b></p><p></p><p><br></p><p>This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.</p><p> </p><p>The fundamentals of services marketing presented in a strategic marketing framework.</p><p> </p><p>Organized around a <b>strategic marketing framework</b><i>Services Marketing</i> provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.</p><p> </p><p>The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.</p><p></p>
Pris: kr 1019.00 fra Norli
