<P>This volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region. </P><P></P><P>In the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and the phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, China and Taiwan in this regional study. Combining theory with ethnographic audience studies in East Asian countries, the book elucidates East Asian media in a larger context of the changing global structure and media technology. </P><P></P><P>This book will interest academics and students working on Asian popular culture and media, new media, East Asian studies, participatory media, and digital communication.</P><P> </P>
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