Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization¿s overall integrated marketing communication approach.
Pris: kr 719.00 fra Norli
Butikk | Pris | |
---|---|---|
kr 719.00 | Besøk butikk |
<p><b>Binder-Ready Edition:</b> This loose-leaf copy of the full text is a convenient, accessible, and customizable alternative to the bound book. With this binder-ready edition, students can personalize the text to match their unique...
kr 1419.00
Mer informasjon
The idea that science is a blueprint for research, and imagination gives research its life and purpose inspired this comprehensive explanation of research methodology. It covers a wide variety of data-collection techniques, and shows how they can reinforce...
kr 739.00
Mer informasjon
<b>The comprehensive reference for informative WISC-V assessment</b><p><i>Essentials of WISC-V Assessment</i>provides step-by-step guidance for administering, scoring, and interpreting the Wechsler Intelligence Scale for...
kr 629.00
Mer informasjon