Social Media Marketing Av Stephan Dahl

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.

Pris: kr 629.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Social Media Marketing Av Stephan Dahl	Se butikk	kr 629.00	Besøk butikk

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Marketing Communications Av Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.

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Social Media Marketing In The Self-media Era Av Giovanni Aytan

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Digital And Social Media Marketing

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide,...

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Social Media Marketing Av Stephan Dahl

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