Social Media, Organizational Identity And Public Relations Av Amy Thurlow

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen¿s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding ¿ an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today¿s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowled

Pris: kr 589.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Social Media, Organizational Identity And Public Relations Av Amy Thurlow	Se butikk	kr 589.00	Besøk butikk

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Social Media, Organizational Identity And Public Relations Av Amy Thurlow

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