<P>Social media has many advantages for professional communication ¿ but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. <BR><BR>It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. <BR><BR>Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find th
Pris: kr 469.00 fra Norli
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kr 469.00 | Besøk butikk |
This book offers an introduction to the key legal and ethical topics confronting Australian journalists and strategic communicators both at home and internationally and offers a suite of reflective techniques for navigating them.
kr 449.00
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This is a book for leaders who think about legacy, their own and the one their business is leaving. Yet, none of us get to write our legacy, that is for those who come after us. This book and the lessons within will enable you to improve yours.
kr 439.00
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The authors explore the role of educational research in uncertain, risky times. Theoretical arguments and empirical examples of the in-situ development of research practices in Australia, Canada, Finland and Norway are provided, arising from reflection...
kr 979.00
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<P>This new edition of <I>Mental Health Social Work in Context</I> continues to be an authoritative, evidence-based introduction to a core area of the social work curriculum. </P><P>Grounded in the social models of mental...
kr 449.00
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